NETWORKING

NETWORKING—a supportive system of sharing information and services among individuals and groups having a common interest.

Being a very social person, one of the components that I enjoy most about my literary journey is networking. Most people view this aspect of the business as one of formal business meetings, skype and teleconferences. Those scheduled interactions are definitely a part of the process, but not the only way to develop and maintain business relationships. Below is a snapshot of what networking can look like:

• That formal meeting, teleconference or Skype encounter that has already been mentioned
• A conversation over coffee
• The passing out business cards in line at the grocery store
• That chance encounter with an individual shopping for something you've spotlighted in your book
• Opportunity to speak to a group/organization whose cause connects with yours 
• Professionals hired to develop a plan for your goal
• Nonprofessionals dedicated to supporting your goal  by helping to get the word out about your work

This list could go on, but for the sake of brevity I'll sum things up this way, networking is a valuable tool for the authorpreneur. It's also a tool that has to be nurtured.

Don't forsake turning those appointments or chance encounters into success.  Follow up on leads or information given at the end of that unexpected or chance meeting.  What's in your hand could be the door opening to what  you’ve been longing for.  

Follow up should be made within 48 hours of meeting. When you do:

• Don’t try to oversell yourself
• Take the time to understand who the individual/group is , what they're about and what they have to offer
• Determine if you’re able to reciprocate
• Be honest on both fronts

Why is this important?

 

Because although what looks like opportunity is offered, you have to determine if it is the one you should partake of. Likewise, don’t offer something you shouldn’t. As the saying goes, everything that glitters isn’t gold.  For that reason alone consider what connecting to certain people and entities will do to your personal and business reputation. 

 

 

*It's good to hand out your card, but don't walk away from someone you've engaged without getting their contact information.

 

Linda!